Tuesday, 31 December 2013

Government plans to allow FDI in e-commerce before April


The Department of Industrial Policy and Promotion (DIPP), after a push from the Prime Minister’s Office, has started consultations with stakeholders on allowing foreign direct investment in retail e-commerce, to open the sector for foreign investors before the end of this financial year.

Sources said a discussion paper had been distributed by DIPP, under the commerce and industry ministry for feedback. Responses should be given by January 28. A Cabinet note would be prepared based on the inputs received, a senior DIPP official told Business Standard.

According to the official, the main sticking point is whether to allow FDI in e-commerce only in goods, which has taken off in a big way in the country, or to include services as well. Including FDI in e-commerce in services will have larger implications as the ambit is huge.

“Once we get all the feedback, we will circulate the Cabinet note (to all ministries for an inter-ministerial discussion). It should be there before March,” said the official, adding the government could also allow sale of insurance policies and shares online.

Sources said the PMO wants the policy to be in place by the end of the current financial year.

At present, 100 per cent FDI is allowed in business-to-business (B2B) e-commerce, while business-to-consumer (B2C) is prohibited. Besides, there is a mandatory 30 per cent local sourcing norms for foreign players.

In India, online services such as ticketing, net-banking, payment of taxes, bill payment, matrimonial sites are developing by the day. So are goods retailing sites such as flipkart.com, jabong.com, and firstcry.com, among others, that sell anything from books to bags.

DIPP is faced with another problem. In some cases, foreign players have already tied up with domestic companies. As a result, these players are now not so enthused with the government’s decision to allow FDI at this juncture.

Large international players such as Amazon and eBay are currently in discussion with DIPP on what the possible outcome in case FDI is allowed. Apparently, they are pushing for this heavily as they find the Indian market “extremely lucrative”.

The discussion paper also deals with the issue concerning mandatory sourcing norms, something that has been sharply criticised by global retailers.

Recently, Nasscom, Indian information technology industry body, had demanded mandatory local sourcing. DIPP could add this in the final Cabinet note.

Source : business standard

Print media to grow at 17% CAGR during FY13-15: Report

The print media is expected to deliver earnings at compound annual growth rate (CAGR) of 17 per cent during FY13-15. This is in comparison to a three per cent growth in FY13E and a 11 per cent decline in FY12, according to a report from financial services firm Motilal Ostwal.
The report points says print companies’ earnings are relatively volatile due to dependence on ad revenue, higher dependence on cyclical categories, and volatility in newsprint prices.
In its 86-page report on the print media, ‘Making Headlines Again’, the firm has predicted a favourable time ahead for the sector in India, after two years of muted performance. The firm believes the tide is turning and the print ad cycle has bottomed out, after the worst show in a decade in the country.
The reasons behind the bullish forecast is that margin pressure is expected to ease on ad growth rebound. The report says receding newsprint cost inflation and commendable cost control will help the industry grow at a brisk pace.
According to the report, sector downturn is driving rationality in competition. There is an increase in cover prices, restriction in pushing circulation, and expansion plans are on the back burner.
In the first half of the financial year, print ad growth was near zero, one of the lowest in the last decade. “We believe ad growth has bottomed out – expect recovery from 2HFY13 with ad growth improving to four-five per cent year-on-year, and to 11 per cent over FY13-15,” the report says.
It also notes the key drivers for improved ad revenue performance, including stable GDP growth and expected easing in the interest rates, which is a positive for print-heavy categories like automobiles and real estate.
The report also notes though newsprint prices are stable for now, volatility can impact earnings. Incidentally, newsprint prices constitute 40 per cent of operating costs and 33 per cent of revenues. Though international prices in dollar terms have been largely stable over the past two years, newsprint cost for Indian print companies was hardening due to an increase in domestic newsprint price and rupee depreciation.
The firm believes the impact of the platform is much higher and, thus, it accounts for approximately 45 per cent of the total ad spends. “Print companies have high dominance in their respective markets, driving pricing power for the incumbents as they become ‘default choice’ for advertisers. The average readership concentration (top two players) in Hindi markets is 75 per cent (range of 60-95 per cent). In media, it is the impact that matters, which the print platform undoubtedly delivers,” the report pints out.
Of the total print media industry revenues, estimated at $4 billion (Rs 22,000 crore), only 30 per cent comes from circulation and the balance 70 per cent is from advertising. Historically, print companies have expanded by increasing penetration and keeping the cover prices affordable, thus resulting in relatively lower circulation revenue growth. However, over the past few quarters, the industry has been in a consolidation mode, and circulation revenue growth for most print companies has been higher than the ad growth, the report said.
While English is the largest segment in terms of ad revenues, and accounts for almost 40 per cent of print ad revenues with 18 million daily readers, Hindi is the most popular language with close to 65 million daily readers, but only about 30 per cent of print ad spends. Vernacular markets account for the balance 30 per cent of ad revenues.

Source : business standard

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Monday, 30 December 2013

E-Commerce, A Promising Shortcut To India's Better Economy

Bangalore: The e-commerce sector has been growing at a breakneck pace recently, taking the Indian businesses by storm. The sector is not only proving advantageous for sellers, but also for buyers—a win-win situation that fuels this sector’s unparalleled rise. 

“There is no doubt that e-commerce in India is set for a rapid growth in the shortfuture. While 2013 witnessed consolidation and increase in e-Commerce, the coming year looks set for consolidation of the trend,” says BabluTewari COO, International & e-Commerce, Gati Limited.

Even though e-Commerce has been making its presence in the country for almost 15 years, its apposite ecosystem has started to fall only recently. With a rising internet population, growing acceptability of online payments, penetration of internet-enabled devices and a favourable demography, the trend of online shopping has been on a rapid growth.“The online transactions are expected to grow from 11 million in 2011 to 38 million in 2015,” added Tiwari.

Primarily, the Indian e-commerce market embraces major segments such as retail, online travel, financial services, digital downloads and ‘other services,’ wherein the online retailing and travel happens to be the fastest growing segments.

Also currently, e-Commerce and social media are more closely linked than ever before, with the latter becoming the key marketing pillar. Indian online travel players are using social media more effectively to target young urban consumers. According to Advit Sahdev, CEO, Odigma, “2013 was a year where the Indian businesses approached online and social media marketing with a lot more maturity and sincerity. They realized that this is a medium that is here to stay and that it can't be ignored. They also corrected their expectations from this medium and various platforms available.

Courtesy : Siliconindia

Some Interesting Facts about Online Business Growth in India.

Interesting Facts about Internet Growth of India


  1. India is the World’s Third Largest Internet Population
  2. Overtakes Japan by Adding 17.6 Million Users in the Past Year
  3. India’s Internet audience grew by  17.6 million users since March 2012, a year-over-year increase of 31%
  4. Indian Online Population grows steadily 73.9 Million Indians Surfed the Web via a Home or Work Computer
  5.  India’s Y/Y Online Population Growth Second Only to Brazil’s
  6. India’s Online Population Skews Significantly Younger Than Other BRIC Countries with 75% Under the Age of 35
  7. Females Comprise 39% of the Indian Internet Population Women Also Spend Less Time Online than Men
  8. Women 35-44 are Heaviest Internet Users Among Age/Gender Groups  
  9. Among Men, 25-34 year-olds are the Heaviest Internet Users

INDIAN MOBILE LANDSCAPE
  1.  Non-PC traffic growth starting to accelerate in 2013 Mobile and Tablet shares grows to 14.2%
  2. Mobiles and tablets preferred choice of access for many
  3. Weather, Blogs and Music Increasingly Accessed “on the go”

DIGITAL AUDIENCE BEHAVIOUR
  1. Social Networking Captures Large Share of PC Screen Time in India
  2. Share of Time Spent on Services (Email, IM) Also Significant
  3. Fastest Growing Web Categories in India
  4.  Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users

SOCIAL NETWORKING
  1. Social Networking Continues to Grow in India Facebook Leads the Charge
  2. 86% Indian Web Users Visit a Social Networking Site
  3. 217 Minutes Are Spent on Facebook by an Average User
  4. 28% Increase in Facebook  Visitors in the last 12 months
  5. 59,642,000 Users visited Facebook on their PC’s
  6.  Business-Focused LinkedIn in #2 Spot
  7. Twitter, Orkut, Tumblr and Pinterest among top 7
  8. Social – New Kids on the Block Tumblr & Pinterest Emerge as the Fastest Growing Networks


India is now the world’s third largest internet population
Riding on a 31% year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses

Younger males and women aged 35-44
Emerge as power users Three-quarters of India’s Online population is under 35. Males in the segment and women aged 35-44 are amongst the heaviest users

Online Retail is on the rise
Local While 60 percent of web users in India visit online retail sites, time spent on shopping sites still has huge growth potential. The space is dominated by local retailers led by Myntra, Flipkart and Jabong among others.

Social networking still captures majority of screen time
Social Networks capture the largest percentage of consumers’ time in the region. Facebook continues to be the number one social network with a 28% increase in traffic and a reach of 86%. LinkedIn emerges as number two, while Pinterest and Tumblr are the fastest growing networks.

Courtesy : comScore

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Sunday, 29 December 2013

Cosmetics Brands also moving for Digital Marketing

प्रमुख कॉसमेटिक्स ब्रांड्स जैसे रेवलॉन, मयबेलिन लक्मे और ल 'ओरियल अब बढ़ती हुई प्रतिस्पर्धा को देखते हुए महिलाओ को अपने ब्रांड के लिये मां, पत्नी, बहन और बेटी की उनके असंख्य भूमिकाओं में प्रतीक चिन्ह बनाने के लिये साथ ही साथ महिलाओ के साथ अपने सम्पर्क को बढाने के लिये डिजीटल मिडिया के द्वारा प्रचार करने पर विचार कर रहे है। 
नारीत्व की सच्ची भावना को सलाम करते हुए "रेवलोन ने हाल ही मे अपना 13 महीनो का डिजीटल अभियान "रेवलोन च्वआईसेस बाय रेवलोन" लॉंच किया है। जॉ की सोशल मीडिया साइटस पर उन 13 विभिन्न विषयो पर प्रकाश डालेगा जिन मुद्दो पर भारतीय महिलायें बात करने के लिये उत्सुक है।
आगामी वैवाहिक मौसम को ध्यान रखते हुए लक्मे सलून महिलाओं द्वारा की जाने वाले बेचलोरेट पार्टी को होस्ट करने जा रही है। लक्मे ने शर्त यह रखी है की महिलाओं को अपने पार्टी के फोटोस को पिंट्रेस्ट वेबसाइट पर # बयूटिफुलब्राइड्स  हैशटैग प्रयोग करते हुए अपने सखियो - सहेलियो को टैग करना होगा। इस कार्य  के पीछे कम्पनी का मुख्य उद्देश्य अपनी लक्मेसलून वेबसाइट को मशहूर करना और वेबसाइट पर विसिटर की संख्या बढाने के साथ अपने लक्मे उत्पादों महिलाओं के बीच मे प्रसिद्ध करना भी है
आज डिजीटल मीडिया ना सिर्फ कॉसमेटिक्स ब्रांड्स बल्की सभी कम्पनियो के लिये अपने उत्पादों को लॉंच करने, उनका प्रचार प्रसार अधिक से अधिक लोगो मे करने का सस्ता और अच्छा माध्यम बन गया है। कम्पनियो की समझ आ गया है की बाज़ार पर अपनी पकड बनाये रखने के लिये समय के साथ - साथ अपनी मार्केटिंग और ब्रांडिंग के तौर तरीको को बदलना ज़रूरी है।

सोशल नेटवर्किंग साइट्स पर अपने उत्पाद की मार्केटिंग और अड्वर्टाइज़िंग करवाने के लिये संपर्क करें www.adschela.com या हमे कॉल करें +91 9456666690

Saturday, 28 December 2013

History of Advertising in pictures

                                                          Evolution of classified Ads

Courtesy :Visual.ly

Friday, 27 December 2013

Top 6 Indian advertisements of 2013

Most Popular Indian Ads


1. Fevicol
Tagline: Fevicol ka majbut jor hai











2. Coca-Cola
Tagline: Thanda matlab Coca-Cola











3. Dhara Refined Oil
Tagline: Jalebi











4. Fevi Quik
Tagline: Chutkiyo mein chipkaye











5. Center Shock, Perfetti India
Tagline: Shock Lagaa…











6. Asian Paints
Tagline: Badhiya hai…












Source : siliconindia

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Advertising on Social Networking sites

सोशल नेटवर्किंग साइटों पर विज्ञापन 


आज के युग मे जैसे-जैसे बाज़ार में प्रतिस्पर्धा बढ़ी है वैसे वैसे ही अपने अपने उत्पादों को प्रचारित करने का तरीका भी बाज़ार ने स्वयं बदल लिया है पुराने विज्ञा
न के तौर तरीके मसलन प्रिंट मीडीया, एलेक्ट्रॉनिक मीडीया पोस्टर, बेनर इत्यादि तो आज ना सिर्फ प्रचलित है बल्कि इनकी डिमांड आज भी ज्यो की त्यो बनी हुई है. इसके अलावा आज डिजिटल मार्केटिंग भी बाज़ार मे बेहद पसंद की जा रही है जिसका सबसे प्रमुख कारण भारत मे तेज़ी से बढ़ता इंटरनेट का क्रेज़ और मोबाइल क्रांति है। इसका सबसे अच्छा उधहारण है गूगल द्वारा 2012-2013 मे किया गया जीओएसएफ ग्रेट ऑनलाइन शॉपिंग फेस्टिवल है जिसमे म्यन्त्रा.कॉम वेबसाइट को 24 घंटे मे 1 लाख से अधिक ऑर्डर प्राप्त हुए।
इसी डिजिटल मार्केटिंग का एक हिस्सा है सोशल मीडीया मार्केटिंग जो की भारत में तेजी से
बढ़ रहा है। आज कई प्रमुख
सोशल नेटवर्किंग साइट्स जैसे फेसबुक, ट्विटर, लिंक्ड इन, ना सिर्फ युवाओ के लिये स्टेटस सिंबल बन चुका है वरण उनके जीवन का एक अभिन्न अंग बन गया है। विशेष कर युवाओ को ध्यान मे रख कर उत्पाद बनाने वाली कम्पनिओ के लिये अपने उत्पाद के प्रचार का सस्ता और सशक्त मध्यम बन गया है। यह अपेक्षाकृत एक अपरिपक्व बाजार है, लेकिन विज्ञापनदाताओं के लिय्र सोशल नेटवर्किंग साइट्स पर प्रचार अच्छे परिणाम उपलब्ध करवा रहा है। सोशल नेटवर्किंग साइट्स पर इस माध्यम का सबसे अच्छा फायदा यह है की एक विज्ञापनदाता अपने प्रॉडक्ट की पूरी जानकारी देते हुए उक्त प्रॉडक्ट को प्रयोग करने के इच्छुक उपयोगकरताओ से सीधे संपर्क कर सकता है।  आज अकेले भारत मे ही सोशल नेटवर्किंग साइट्स फेसबुक के ४ करोड़ से ज्यादा सक्रिय उपयोगकर्ता है। साथ ही सोशल नेटवर्किंग द्वारा जन-जन तक पहुच आसान होने के कारण ही आज भारत के सभी बड़े राजनीतिक दल और नेता स्वयं को सोशल नेटवर्किंग साइट्स मे चमकाने मे लगे हुए है। एक ताज़ा सर्वे के अनुसार आगामी 2014 लोकसभा चुनावो में 162 से अधिक लोकसभा सीटो को सबसे ज्यादा प्रभावित सोशल नेटवर्किंग साइट्स से जुड़े युवाओ द्वारा किये जाने की संभावना व्यक्त की जा रही है।

सोशल नेटवर्किंग साइट्स पर अपने उत्पाद की मार्केटिंग और अड्वर्टाइज़िंग करवाने के लिये संपर्क करें www.adschela.com या हमे कॉल करें +91 9456666690

Thursday, 26 December 2013

The Role of Advertising in Media



In the 21st century, media such as television, print and radio attract the public by imparting knowledge and awareness of products and services companies. Although costly, such avenues are the preferred mode of advertising. Companies rely on media to market their products and increase sales, as the media plays a significant role in advertising.

Awareness

An advertisement could alert you about new products that come into the market. It contains information about what the product is, what it does and why you should buy it. It brings to your attention where the product can be bought, how much it costs or who may use it; in terms of age and the lethal effects if used improperly.

Profits

Both print and broadcast media cover huge audiences at the same time. The subsequent effect on advertising is that it raises the rate at which the products or services being publicized sell. A well-executed advertisement prompts you to try out the goods by purchasing them. This, in turn, increases sales. Increase in sales translates into profits for the manufacturer.

Brand

Advertising popularizes brands. The media popularizes the brand by constant replay and in print media, through repetitive publication. Thus the target customers remember the brand and buy the product. For instance, the recognition of labels like Coca-Cola's is attributed to successful advertising.

Demand

Whether the form of media is print or broadcast, the target audience is large. Where the advertisement persuades and convinces the public about the goods offered or services rendered, more people will be inclined to purchase or go for the said services. The products already in the market get exhausted and the services crowded. There arises a subsequent demand for more products and services.

Source : smallbusiness.chron.com

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