Some Interesting Facts about Online Business Growth in India.

Interesting Facts about Internet Growth of India

1. India is the World’s Third Largest Internet Population
2. Overtakes Japan by Adding 17.6 Million Users in the Past Year
3. India’s Internet audience grew by  17.6 million users since March 2012, a year-over-year increase of 31%
4. Indian Online Population grows steadily 73.9 Million Indians Surfed the Web via a Home or Work Computer
5.  India’s Y/Y Online Population Growth Second Only to Brazil’s
6. India’s Online Population Skews Significantly Younger Than Other BRIC Countries with 75% Under the Age of 35
7. Females Comprise 39% of the Indian Internet Population Women Also Spend Less Time Online than Men
8. Women 35-44 are Heaviest Internet Users Among Age/Gender Groups  
9. Among Men, 25-34 year-olds are the Heaviest Internet Users

INDIAN MOBILE LANDSCAPE

1.  Non-PC traffic growth starting to accelerate in 2013 Mobile and Tablet shares grows to 14.2%
2. Mobiles and tablets preferred choice of access for many
3. Weather, Blogs and Music Increasingly Accessed “on the go”

DIGITAL AUDIENCE BEHAVIOUR

1. Social Networking Captures Large Share of PC Screen Time in India
2. Share of Time Spent on Services (Email, IM) Also Significant
3. Fastest Growing Web Categories in India
4.  Blogs Category Showed Phenomenal Growth, Adding 11.6m New Users

SOCIAL NETWORKING

1. Social Networking Continues to Grow in India Facebook Leads the Charge
2. 86% Indian Web Users Visit a Social Networking Site
3. 217 Minutes Are Spent on Facebook by an Average User
4. 28% Increase in Facebook  Visitors in the last 12 months
5. 59,642,000 Users visited Facebook on their PC’s
6.  Business-Focused LinkedIn in #2 Spot
7. Twitter, Orkut, Tumblr and Pinterest among top 7
8. Social – New Kids on the Block Tumblr & Pinterest Emerge as the Fastest Growing Networks

India is now the world’s third largest internet population

Riding on a 31% year-on-year increase, India’s online population grew to 73.9 million. With an extended online universe in excess of 145 million the market is at a tipping point for online businesses

Younger males and women aged 35-44

Emerge as power users Three-quarters of India’s Online population is under 35. Males in the segment and women aged 35-44 are amongst the heaviest users

Online Retail is on the rise

Local While 60 percent of web users in India visit online retail sites, time spent on shopping sites still has huge growth potential. The space is dominated by local retailers led by Myntra, Flipkart and Jabong among others.

Social networking still captures majority of screen time

Social Networks capture the largest percentage of consumers’ time in the region. Facebook continues to be the number one social network with a 28% increase in traffic and a reach of 86%. LinkedIn emerges as number two, while Pinterest and Tumblr are the fastest growing networks.

Courtesy : comScore

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