Bangalore: The
e-commerce sector has been growing at a breakneck pace recently, taking the
Indian businesses by storm. The sector is not only proving advantageous for
sellers, but also for buyers—a win-win situation that fuels this sector’s
unparalleled rise.
“There is no doubt
that e-commerce in India is set for a rapid growth in the shortfuture. While
2013 witnessed consolidation and increase in e-Commerce, the coming year looks
set for consolidation of the trend,” says BabluTewari COO, International &
e-Commerce, Gati Limited.
Even though
e-Commerce has been making its presence in the country for almost 15 years, its
apposite ecosystem has started to fall only recently. With a rising internet
population, growing acceptability of online payments, penetration of
internet-enabled devices and a favourable demography, the trend of online
shopping has been on a rapid growth.“The online transactions are expected to
grow from 11 million in 2011 to 38 million in 2015,” added Tiwari.
Primarily, the Indian e-commerce market embraces major segments
such as retail, online travel, financial services, digital downloads and ‘other
services,’ wherein the online retailing and travel happens to be the fastest
growing segments.
Also currently, e-Commerce and social media are more closely linked than ever
before, with the latter becoming the key marketing pillar. Indian online travel
players are using social media more effectively to target young urban
consumers. According to Advit Sahdev, CEO, Odigma, “2013 was a year where the
Indian businesses approached online and social media marketing with a lot more
maturity and sincerity. They realized that this is a medium that is here to
stay and that it can't be ignored. They also corrected their expectations from
this medium and various platforms available.
Courtesy
: Siliconindia
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