In the 21st century, media such as television, print and
radio attract the public by imparting knowledge and awareness of products and
services companies. Although costly, such avenues are the preferred mode of
advertising. Companies rely on media to market their products and increase
sales, as the media plays a significant role in advertising.
Awareness
An advertisement could alert you about new products that come into the
market. It contains information about what the product is, what it does and why
you should buy it. It brings to your attention where the product can be bought,
how much it costs or who may use it; in terms of age and the lethal effects if
used improperly.
Profits
Both print and broadcast media cover huge audiences at the same time. The
subsequent effect on advertising is that it raises the rate at which the
products or services being publicized sell. A well-executed advertisement
prompts you to try out the goods by purchasing them. This, in turn, increases
sales. Increase in sales translates into profits for the manufacturer.
Brand
Advertising popularizes brands. The media popularizes the brand by constant
replay and in print media, through repetitive publication. Thus the target
customers remember the brand and buy the product. For instance, the recognition
of labels like Coca-Cola's is attributed to successful advertising.
Demand
Whether the form of media is print or broadcast, the target audience is
large. Where the advertisement persuades and convinces the public about the
goods offered or services rendered, more people will be inclined to purchase or
go for the said services. The products already in the market get exhausted and
the services crowded. There arises a subsequent demand for more products and
services.
Source : smallbusiness.chron.com
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