Best Mediums of advertising

Newspapers:

Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses

 Advantages

• Allows you to reach a huge number of people in a given geographic area
• You have the flexibility in deciding the ad size and placement within the newspaper
• Your ad can be as large as necessary to communicate as much of a story as you care to tell
• Exposure to your ad is not limited; readers can go back to your message again and again if so desired.
• Free help in creating and producing ad copy is usually available
• Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers' hands in one to two days.

Digital Marketing:

Advantages

• Cost implications 
• Easier targeting means  
• Measurable
• Versatility 
• Speed

 

Magazines

Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. This medium allows you to reach highly targeted audiences.

Advantages

• Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience.
• High reader involvement means that more attention will be paid to your advertisement
• Better quality paper permits better color reproduction and full-color ads
• The smaller page (generally 8 ½ by 11 inches) permits even small ads to stand out

 Yellow Pages

There are several forms of Yellow Pages that you can use to promote and advertise your business. Aside from the traditional Yellow Pages supplied by phone companies, you can also check out specialized directories targeted to specific markets (e.g. Hispanic Yellow Pages, Blacks, etc.); interactive or consumer search databases; Audiotex or talking yellow pages; Internet directories containing national, local and regional listings; and other services classified as Yellow Pages.

Advantages

•  Wide availability, as mostly everyone uses the Yellow Pages
• Non-intrusive
• Action-oriented, as the audience is actually looking for the ads
• Ads are reasonably inexpensive
• Responses are easily tracked and measured

Radio

Advantages

• Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car.
• The vast array of radio program formats offers to efficiently target your advertising dollars to narrowly defined segments of consumers most likely to respond to your offer.
• Gives your business personality through the creation of campaigns using sounds and voices
• Free creative help is often available
• Rates can generally be negotiated
• During the past ten years, radio rates have seen less inflation than those for other media

Television

Advantages

• Television permits you to reach large numbers of people on a national or regional level in a short period of time
• Independent stations and cable offer new opportunities to pinpoint local audiences
• Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion

Direct Mail

Direct mail, often called direct marketing or direct response marketing, is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail include catalogs or other product literature with ordering opportunities; sales letters; and sales letters with brochures.

Advantages

• Your advertising message is targeted to those most likely to buy your product or service.
• Marketing message can be personalized, thus helping increase positive response.
• Your message can be as long as is necessary to fully tell your story.
• Effectiveness of response to the campaign can be easily measured.
• You have total control over the presentation of your advertising message.
• Your ad campaign is hidden from your competitors until it's too late for them to react
• Active involvement - the act of opening the mail and reading it -- can be elicited from the target market.