Top 10 Magazines of India, IRS 2013 Q3, Indian Readership Survery

Saras Salil has registered the largest drop in readership, moving from an AIR of 15,48,000 in Q2 2012 to 13,51,000 in the current round of IRS. Cricket Samrat declined by 8 per cent to close at an AIR of 10,44,000. Malayala Manorama, which had an AIR of 11,13,000 in Q2, declined to a readership of 10,53,000. General Knowledge Today (English) dropped 3.7 per cent to close with an AIR of 10,47,000 in Q3. 

Malayalam fortnightly Vanitha registered a drop in readership by 3.5 per cent, from 23,53,000 in Q2 to 22,71,000 in Q3. Pratiyogita Darpan’s readership declined by 1.3 per cent, from an AIR of 19,18,000 in Q2 to 18,94,000 in Q3. India Today, one of the two English magazines in the list of top 10 magazines, has seen a decline of 28,000 readers during the quarter, registering an AIR of 15,26,000 in Q3.

Samanya Gyan Darpan has grown by 4.1 per cent, from an AIR of 16,64,000 in Q2 to 17,33,000 in Q3. Hindi title Meri Saheli grew 1.1 per cent to reach an AIR of 12,05,000, while Karma Kshetra grew 1.3 per cent to close at an AIR of 11,83,000 in IRS Q3 2012.

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Source : campaignindia