Classified Ads Reflexes the social change and their lifestyle

Classified advertisement in the news paper is the barometer to see the changes in society. We can observe it by the habits of people & changes in the society through classified advertisement.

For example – In India after independence society does not like to disclose the eagerness for the need of Matrimonial proposal for their kids. Through the need of parents pertains but due to social behavior no one advertise for their need/requirement. Need of society invented the media by advertising their matrimonial advertisement. Without giving the location / address or any authentic information about their kid, maximum they share age, Sex, City or State, Caste etc. without disclosing their identity in the advertisement. For the communication purpose peoples are opting the use of Post Box/ Post Bag Numbers through news paper and post office. Later on society accepted the realty of the need and changed itself. Nowadays matrimonial ads contain direct contact number, Email address or even contact address. This is the realty replacing this change in society.

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