Top 10 Magazines of India, IRS 2013 Q3, Indian Readership Survery

Saras Salil has registered the largest drop in readership, moving from an AIR of 15,48,000 in Q2 2012 to 13,51,000 in the current round of IRS. Cricket Samrat declined by 8 per cent to close at an AIR of 10,44,000. Malayala Manorama, which had an AIR of 11,13,000 in Q2, declined to a readership of 10,53,000. General Knowledge Today (English) dropped 3.7 per cent to close with an AIR of 10,47,000 in Q3. 

Malayalam fortnightly Vanitha registered a drop in readership by 3.5 per cent, from 23,53,000 in Q2 to 22,71,000 in Q3. Pratiyogita Darpan’s readership declined by 1.3 per cent, from an AIR of 19,18,000 in Q2 to 18,94,000 in Q3. India Today, one of the two English magazines in the list of top 10 magazines, has seen a decline of 28,000 readers during the quarter, registering an AIR of 15,26,000 in Q3.

Samanya Gyan Darpan has grown by 4.1 per cent, from an AIR of 16,64,000 in Q2 to 17,33,000 in Q3. Hindi title Meri Saheli grew 1.1 per cent to reach an AIR of 12,05,000, while Karma Kshetra grew 1.3 per cent to close at an AIR of 11,83,000 in IRS Q3 2012.

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Source : campaignindia 

Best News Papers of India as per Indian Readership Survey 2013 Q3, IRS 2013 Q3

Top 10 Dailies of India, IRS 2013 Q3

Indian Readership Survey 2013 Q3
The top 10 Hindi dailies have cumulatively grown by 0.41 per cent from 7,06,39,000 readers in IRS Q2 to 7,09,29,000 in Q3. The top 10 English dailies also registered growth of 0.45 per cent, from 1,97,52,000 to 1,98,41,000. However, there was a dip of 0.51 per cent in the cumulative readership of top 10 regional language dailies from 6,28,72,000 in Q2 to 6,25,49,000.

Top 10 Dailies
Dainik Jagran, Dainik Bhaskar and Hindustan are the top thee dailies with each registering a growth of 0.3 per cent. Dainik Jagran tops the list with an AIR of 1,64,74,000 in Q3. Dainik Bhaskar is placed second with 14,491,000, while Hindustan, placed at number three, has registered an AIR of 12,242,000 in Q3.  Lokmat, with a readership of 74,09,000 has seen a drop in readership by 1.3 per cent. As a result, Daily Thanthi, which was at number eight slot in Q2, has moved to the number seven slot with an AIR of 74,17,000, despite the publication’s decline in readership by 0.2 per cent. Other dailies in the top 10 that witnessed a decline include Amar Ujala (0.8 per cent) and Mathrubhumi (1.2 per cent).

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Source : campaignindia