Times Group launches Gujarati daily
‘NavGujarat Samay’
Launched
today in Ahmedabad, the ‘NavGujarat Samay’ is available at a cover price of Rs
3
As part of its strategy to extend its
footprint in the language market, The Times of India Group launched a Gujarati
daily, ‘NavGujarat Samay’, today in Ahmedabad. The launch comes on the heels of
a slew of successful launches like Ei Samay in Kolkata, seven new editions of
Maharashtra Times (Pune, Aurangabad, Nagpur, Nasik, Kolhapur, Jalgaon and
Ahmednagar), and one new edition of NavBharat Times (Lucknow) in the last
couple of years.
The Times Group already has an astounding
95 per cent readership share in English dailies in the city. TOI Ahmedabad and
Ahmedabad Mirror are already well-entrenched leaders in their category, both
qualitatively and quantitatively.
NavGujarat Samay is positioned as a new
voice for a new Gujarat. It is the voice of the new, progressive, optimistic
and ever-enterprising Amdavadi who dreams big and aspires for global
recognition and success.
Rahul Kansal, Executive
President, The Times Group, said, “The Times Group is well-acknowledged as a
thought leader in the English newspaper space as well as for its language
brands – NavBharat Times, Maharashtra Times and Ei Samay. Now we are all geared
up to achieve the same milestone in other languages as well.”
Ranjeet Kate, Director –
Response, Bennett, Coleman & Co. Ltd (BCCL), added, “NavGujarat Samay will
provide the right platform and context for advertisers to creatively engage the
Amdavadis in their own language. With a ‘print plus’ approach and a whole lot
of brand activations planned over the whole of 2014, NavGujarat Samay will usher
in a new era of newspapers in Ahmedabad that will delight the readers and
advertisers like.”
A modern, forward
looking brand that is in tune with the evolving consumer media habits,
NavGujarat Samay also focuses on the new age media that are especially popular
with the ‘under 40’ readers. For instance, it is the only Gujarati daily that
launches along with a wide array of digital platforms – apps, a WAP site and a
website www.navgujaratsamay.com
NavGujarat Samay covers an indepth and a
broad spectrum of business news and analysis targeted at fulfilling the needs
of the business and entrepreneurial community of Ahmedabad. It is the bridge
that leverages the Times Group network and provides the best of content to
Amdavadis. It takes Ahmedabad’s perspective nationally to people who can make a
difference.
The new daily has a premium,
differentiated and modern design that packs in more quality news in a ‘slim’
format. The slim format has been developed basis consumer research, reflecting
the trend of modern readers preferring sleek and smartly designed products.
The paper will contain differentiated
advertising supplements that will provide the best in features, entertainment,
trends and youth focused subjects with an objective to celebrate Ahmedabad with
the zest and energy of the Amdavadi.
NavGujarat Samay has anothr innovative
feature: 2 front pages in 1 newspaper. This is a first ever innovation in any
daily in Gujarat, that delivers double the value for our Gujarati newspaper
readers.
Source: BestMediaInfo.com
For all type of Print Media Advertising, Display advertising & Classified Booking in Times, of India, NavGujarat Samay, Dainik Bhaskar, Dainik Jagran, Hindustan, Hindustan Times, in Bihar please visit www.adschela.com or call us at 09456666690
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