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Friday, 14 November 2014
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Tuesday, 11 November 2014
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Thursday, 23 January 2014
Times Group launches Gujarati daily ‘NavGujarat Samay’
Times Group launches Gujarati daily
‘NavGujarat Samay’
Launched
today in Ahmedabad, the ‘NavGujarat Samay’ is available at a cover price of Rs
3
As part of its strategy to extend its
footprint in the language market, The Times of India Group launched a Gujarati
daily, ‘NavGujarat Samay’, today in Ahmedabad. The launch comes on the heels of
a slew of successful launches like Ei Samay in Kolkata, seven new editions of
Maharashtra Times (Pune, Aurangabad, Nagpur, Nasik, Kolhapur, Jalgaon and
Ahmednagar), and one new edition of NavBharat Times (Lucknow) in the last
couple of years.
The Times Group already has an astounding
95 per cent readership share in English dailies in the city. TOI Ahmedabad and
Ahmedabad Mirror are already well-entrenched leaders in their category, both
qualitatively and quantitatively.
NavGujarat Samay is positioned as a new
voice for a new Gujarat. It is the voice of the new, progressive, optimistic
and ever-enterprising Amdavadi who dreams big and aspires for global
recognition and success.
Rahul Kansal, Executive
President, The Times Group, said, “The Times Group is well-acknowledged as a
thought leader in the English newspaper space as well as for its language
brands – NavBharat Times, Maharashtra Times and Ei Samay. Now we are all geared
up to achieve the same milestone in other languages as well.”
Ranjeet Kate, Director –
Response, Bennett, Coleman & Co. Ltd (BCCL), added, “NavGujarat Samay will
provide the right platform and context for advertisers to creatively engage the
Amdavadis in their own language. With a ‘print plus’ approach and a whole lot
of brand activations planned over the whole of 2014, NavGujarat Samay will usher
in a new era of newspapers in Ahmedabad that will delight the readers and
advertisers like.”
A modern, forward
looking brand that is in tune with the evolving consumer media habits,
NavGujarat Samay also focuses on the new age media that are especially popular
with the ‘under 40’ readers. For instance, it is the only Gujarati daily that
launches along with a wide array of digital platforms – apps, a WAP site and a
website www.navgujaratsamay.com
NavGujarat Samay covers an indepth and a
broad spectrum of business news and analysis targeted at fulfilling the needs
of the business and entrepreneurial community of Ahmedabad. It is the bridge
that leverages the Times Group network and provides the best of content to
Amdavadis. It takes Ahmedabad’s perspective nationally to people who can make a
difference.
The new daily has a premium,
differentiated and modern design that packs in more quality news in a ‘slim’
format. The slim format has been developed basis consumer research, reflecting
the trend of modern readers preferring sleek and smartly designed products.
The paper will contain differentiated
advertising supplements that will provide the best in features, entertainment,
trends and youth focused subjects with an objective to celebrate Ahmedabad with
the zest and energy of the Amdavadi.
NavGujarat Samay has anothr innovative
feature: 2 front pages in 1 newspaper. This is a first ever innovation in any
daily in Gujarat, that delivers double the value for our Gujarati newspaper
readers.
Source: BestMediaInfo.com
For all type of Print Media Advertising, Display advertising & Classified Booking in Times, of India, NavGujarat Samay, Dainik Bhaskar, Dainik Jagran, Hindustan, Hindustan Times, in Bihar please visit www.adschela.com or call us at 09456666690
Dainik Bhaskar enters Bihar with Patna edition
With this launch, DB Corp Ltd now publishes 8 newspapers with 67 editions across 14 states across India
DB Corp Limited, the publisher of Dainik Bhaskar, Divya Bhaskar and Divya Marathi, today announced the launch of Dainik Bhaskar’s new edition from Patna, Bihar. With this launch, DB Corp Ltd now publishes 8 newspapers with 67 editions across 14 states across India, strengthening its position as India’s largest print media company. With the launch of Dainik Bhaskar in Bihar, the media conglomerate has stormed Patna city with its awe-inspiring and impressive presence reinforced by a well strategized marketing and sales campaign that has once again proved its exceptional execution strength.
Commenting on Dainik Bhaskar’s successful Bihar foray Sudhir Agarwal, Managing Director, DB Corp Limited, “We are thrilled and excited with a tremendous start to the new year and an overwhelming response to our launch in Bihar. This was truly an exciting challenge in a region with formidable peers. We have been studying the Bihar market for long which has a literacy rate of 64%. In line with our market identification criteria; we sensed and explored the opportunity in Patna that revealed impressive demographic features and high market potential – being the 15th most developed city in India as per GDP, high per capita consumption, and a key agricultural hub with rapid infrastructure growth. It is also the 5th fastest growing city in India and the 21st in the world.
Our intensive on-ground study exposed an exciting prospect where we could establish a leadership position and create a marked impact in terms of readership and circulation. Once again the results have reiterated our execution capabilities, meticulous pre survey planning and thorough pre-launch strategies until seamless final roll-out. We unveiled our marketing campaign with bolder creative outdoor branding and a firm goal of igniting the Bhaskar brand in Bihar. Our product has already achieved wide acceptance and we are delighted that Dainik Bhaskar has emerged as a product with very powerful, unbiased content appealing to diverse readership categories. We are committed to making it the most preferred vehicle to participate in and look forward to actively participating in the region’s socio-economic progress.”
The daily executed a high decibel branding campaign with the themes “Bolo Bihar Bolo” (Talk Bihar Talk) and “Bedharak Bolo…Aapki Marzi Jaanne Aa Raha Hai ….Dainik Bhaskar” (Talk Without Hesitation…Dainik Bhaskar is Coming To Know About Your Views) that created a charged environment in Patna. Impactful and attractive branding points across Patna were selected that significantly amplified Dainik Bhaskar’s launch. Well planned outdoor media campaign with hoardings and kiosks, banners, human signage, auto branding, posters, radio campaign supplemented by newspaper inserts, cable advertising, cinema slides and rallies within the city comprised a 360 degree launch branding that enthused and attracted Patna readers.
Source : bestmediainfo.com
For all type of Print Media Advertising, Classified Booking in Dainik Bhaskar, Dainik Jagran, Hindustan, Display advertising, in Bihar please visit www.adschela.com or call us at 09456666690
For all type of Print Media Advertising, Classified Booking in Dainik Bhaskar, Dainik Jagran, Hindustan, Display advertising, in Bihar please visit www.adschela.com or call us at 09456666690
Facebook to begin selling video ads: report
Facebook to begin selling video ads: report
Bangalore: Facebook said on Tuesday that
it’s testing video advertisements that show up in its users’ news feeds,
creating another potential source of advertising revenue for the social
network.
Under the current plan, the advertisements
automatically start playing without sound when they appear. Users can click on
a video to view it with sound, or scroll past it if they’re not interested.
Facebook said it’s been testing the silent auto-playing videos for video
content shared between Facebook users since September, and has since seen a 10%
increase in the number of videos watched, liked, shared and commented on.
Facebook said the new format will allow its
advertisers to reach a large number of people in a short amount of time, while
also improving the quality of advertisements its users see in their news feeds.
The firm emphasized that the idea is still in the testing phase and that it’s
not currently selling video advertisements.
The company wouldn’t disclose pricing, but
said its goal is for the test feature to become a premium advertising product
designed to reach a large audience at specific times. Meanwhile, advertising
spending continues to rise. According to research firm eMarketer, spending on
digital video advertising will more than triple from 2012 levels to $9.42
billion in 2017, though that pales in comparison to the TV advertising market
which is expected to reach $75.25 billion by the same year.
Citi analyst Mark May backed his “Buy”
rating for Facebook’s stock, noting that the video ad effort was expected and
could add more than half a billion dollars to the company’s revenue next year
and up to $1 billion by 2016.
As part of the test, Facebook said it’s
partnering with Summit Entertainment to show a series of videos related to its
upcoming film Divergent to a small number of Facebook users on Thursday.
Facebook noted that for mobile users the
advertisements are preloaded only when the device is connected to wireless
Internet and will not consume additional data. No sound will play unless a user
clicks or taps on the video.
Source : Reuters
Business
News, Economy News, Gartner Mobile Advertising, Mobile Ad, Mobile Advertising, Mobile Advertising Market, Mobile Advertising Spending, Mobile Advertising Spends, news
Wednesday, 22 January 2014
Mobile advertising spending to reach $ 42 bn by 2017, says Gartner
lobal mobile advertising spending is expected to reach USD 41.9 billion by 2017 from the about USD 13.1 billion last year, research firm Gartner today said.
Worldwide mobile advertising market is estimated to grow from USD 13.1 billion in 2013 to USD 18 billion in 2014, Gartner said in a statement.
It added that the display format will make up most of the revenue, but video will show the highest growth.
"Over the next few years, growth in mobile advertising spends will slow due to ad space inventory supply growing faster than demand, as the number of mobile websites and applications increases faster than brands request ad space on mobile device screens," Gartner Research Director Stephanie Baghdassarian said.
However, from 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardisation and new targeting technologies, along with a sustained interest in the mobile medium from advertisers, she added.
Mobile display ad formats will be the single biggest category of ads, although this category is expected to shift to mobile Web display after several years of higher growth in in-app display.
The tablet form factor is also expected to drive video as adoption of the smart device market continues to grow.
In addition, search/map ad types will benefit from increased use of location data gathered from users, either through them opting into being located automatically through their devices or because they proactively check in the places they visit using apps such as Foursquare and Pinterest, it said.
"As a result, local advertisers will be more interested in the mobile channel as a means of pushing ads," Gartner said.
All regions of the world will experience strong growth in mobile advertising spend, although North America is where most of growth will come from, due to the sheer scale of its advertising budgets and their shift to mobile.
Western Europe's market for mobile advertising will remain similar to North America's, albeit at a slightly lower scale, while Asia/Pacific and Japan will see growth averaging 30 per cent a year between 2012 and 2017.
Gartner expects the high-growth economies of China and India to contribute increasingly to mobile advertising growth as their expanding middle classes present attractive markets for global and local brands.
Source : The Financial Express
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Facebook Testing Mobile Ad Network
Facebook Testing Mobile Ad Network
Facebook Inc said on Wednesday that it is displaying ads from a small group of marketers on other companies' smartphone apps, the latest sign that the world's No. 1 online social network is closer to launching an ad network business.
Facebook said that the test is currently limited to a "few" advertisers and mobile app publishers.
"Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook," the company said in a post on its official business blog
Facebook generates the bulk of its revenue from ads that appear on its own pages and in the Facebook mobile app. It has experimented with offering ads beyond the confines of its own social networking website in the past, including an effort last year in which it partnered with other ad networks and a previous experiment with social game company Zynga Inc.
Ad networks, which distribute online ads across a constellation of independent websites and apps, typically share a portion of the ad revenue with their partners.
Selling ads that appear in mobile apps could provide Facebook with a new source of revenue by expanding the amount of ads it sells. In the current test, Facebook said it will effectively operate its own ad network.
Analysts expect Facebook, which has roughly 1.2 billion users, to report revenue of $2.34 billion for its fourth quarter next week.
Facebook declined to comment on the financial aspects, including any revenue sharing arrangements, of its mobile ad network test.
Source NDTV
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