Facebook to begin selling video ads: report

Facebook to begin selling video ads: report

Bangalore: Facebook said on Tuesday that it’s testing video advertisements that show up in its users’ news feeds, creating another potential source of advertising revenue for the social network.

Under the current plan, the advertisements automatically start playing without sound when they appear. Users can click on a video to view it with sound, or scroll past it if they’re not interested. Facebook said it’s been testing the silent auto-playing videos for video content shared between Facebook users since September, and has since seen a 10% increase in the number of videos watched, liked, shared and commented on.

Facebook said the new format will allow its advertisers to reach a large number of people in a short amount of time, while also improving the quality of advertisements its users see in their news feeds. The firm emphasized that the idea is still in the testing phase and that it’s not currently selling video advertisements.

The company wouldn’t disclose pricing, but said its goal is for the test feature to become a premium advertising product designed to reach a large audience at specific times. Meanwhile, advertising spending continues to rise. According to research firm eMarketer, spending on digital video advertising will more than triple from 2012 levels to $9.42 billion in 2017, though that pales in comparison to the TV advertising market which is expected to reach $75.25 billion by the same year.

Citi analyst Mark May backed his “Buy” rating for Facebook’s stock, noting that the video ad effort was expected and could add more than half a billion dollars to the company’s revenue next year and up to $1 billion by 2016.

As part of the test, Facebook said it’s partnering with Summit Entertainment to show a series of videos related to its upcoming film Divergent to a small number of Facebook users on Thursday.

Facebook noted that for mobile users the advertisements are preloaded only when the device is connected to wireless Internet and will not consume additional data. No sound will play unless a user clicks or taps on the video.

Source : Reuters

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Facebook grabs No. 2 spot in online ads as mobile drives sales

Facebook grabs No. 2 spot in online ads as mobile drives sales

Facebook is on track to take in $3.17 billion, or 7.4%, of US digital-ad spending this year, says EMarketer

Facebook Inc. is now the top seller of online advertisements after Google Inc., researcher EMarketer Inc. said.

“The world’s largest social-networking service is on track to take in $3.17 billion, or 7.4%, of US digital-ad spending this year, while Google will account for $17 billion, or 40%,” EMarketer said in a blog post on Friday. “Facebook was fourth behind Google, Yahoo! Inc. and Microsoft Corp. in 2012.

Facebook is stepping up its ad efforts, generating half of revenue from mobile and testing video promotions that play automatically in users’ news feeds. Instagram, which Facebook bought for more than $700 million last year, is also rolling out ads on its photo-sharing service. Facebook and its rivals are battling for a share of a digital-ad market that’s projected to grow 25% to $53.4 billion in the US in 2015.

“Facebook and Google are both major drivers and recipients of this growing market, domestically and internationally,” EMarketer said. “Both companies are also the top-two ad publishers globally,” the researcher said.

“Mobile ad spending will account for 23% of digital- ad spending this year, up from 12% in 2012,” New York- based EMarketer said.

Instagram’s first four ad campaigns are beginning to reach large audiences, the Facebook unit said in a blog post on Friday. Levi Strauss and Co. reached 7.4 million people in the US over nine days, while Ben and Jerry’s Homemade Inc. reached 9.8 million people over eight days. Of the people who saw a promotion for the Scotchy Scotch Scotch-flavoured ice cream, 17% became aware of the product and connected it with the company, according to Instagram. Bloomberg

Source : liveming

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