Why Newspaper Advertising?

Why Newspaper Advertising

Why Newspaper Advertising?

Newspaper is the largest informative process from which peoples of India yet use to keep them up to date.  History of Indian Newspaper is more then 100 years ago. Newspaper advertisement is good option to make reach large number of people. Through out newspaper advertising you can target easily your targeted audience. 

What are the benefits of Newspaper Advertising?

01. You can target your best customers/user as per your needs.
02. Newspaper advertising is an more cheaper option comparatively other advertising media like TV,       Internet, Outdoor, 
03. More reach among the adults and old age
04. Newspaper advertisement's best quality is to be area centralized
05. You can design creative of your ad as per your advertisement requirement
06. Almost 70% of houses of urban area receives newspaper in India
07. From Newspaper advertising you can get back quick response of your advertisement instantly
08. Reading of newspaper has become an habit of families
09. You can target the certain segment of your market through out placing your advertisement in different segment like Recruitment, Matrimony, Situation Vacant, Change of Name, Business, Education, Lost & Found etc.
10. Newspaper advertising offers you to make campaign under your budget deadline. If you have not  a big budget of Branding of your product your can go for classified advertising for a cheap and regular presence in the market.


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advantages of newspaper Classified advertising

Versatility

Classified advertisement first benefit is that it is very versatile. You can choose your ad category as per your need. You can book your ad in lines of text matter and also can book you classified advertisement in display, in which you can design ad with your company logo and other graphic elements. Classified Display ads attracts a good number of clients for your product. You can give your advertisement as per your advertisement nature and category like, Jobs , Recruitment, Situation Vacant, Entertainment, Medical, For Sale, Property, Real Estate, Education, Tour & Travels, Music, Astrology, Lost and Found & Change of Name

Easy to write, Easy to understand

Classified ads are most popular between advertisers and readers because of its short and simple, point to point nature. In News Paper Classified Advertisement your can say your all requirement and product specialities in short word by yourself, it means there is no need of copy writers for your advertisement. By just having an eye on sample news paper classified advertisement your can design your matter as per your needs. Your

Economical


News Paper Classifieds best USP is being its very economical and cost effective. Short and simple nature of News Paper Classified Advertisement makes it cheaper then any other advertising media like TV advertising, online advertising. 

Wide Reach, Quick Response

If your look at Newspaper classifed advertising demographically, Newspaper Classified Adevertising are capable to reach all type of customers acquiring a wide range. In one time advertising your advertisement make a reach of all type of readers wheather he is an supplier, distributor or user. Wide Reach and Quick response is the best quality of News Paper Classified Advertising. 

FOR BOOK YOUR CLASSIFIED AD CLICK HERE

For Rate Quotes & book your matrimonial ad at www.arihantbooking.com
or call us at 1800 270 5575



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Pay attention before booking Classified Advertising ?

In the world of Print Media it is simple phenomenon if you want to know what is the advertisement response of the news paper always pay attention to classified section and look at the number of ads.

Classified Page is the most reading page after front page of a news paper. And if your are booking Online Classified Ad it  becomes very important for you to once look at the Online News Paper Advertisement of classified.

Generaly you must check online first all of the Leading News Papers like Times of India Classified, Hindustan Times Classified, Daily Thanthi Classified Ad page, Dainik Jagran Classified Ad page, Amar Ujala Classified Ad page, Eeenadu Classified Ad page, The Hindu Classified Ad page. This one time effort can give you better revert response after investing your valuable money.

FOR BOOK YOUR CLASSIFIED AD CLICK HERE

For Rate Quotes & book your matrimonial ad at www.arihantbooking.com

or call us at 1800 270 5575

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Indian Marketing Moving to Digital Marketing

भारतीय बाजार डिजिटल मीडिया के बारे में गंभीर हैं

भारतीय विपणक एडोब - सीएमओ परिषद APAC डिजिटल विपणन प्रदर्शन डैशबोर्ड रिपोर्ट के अनुसार , उनके एशिया प्रशांत ( APAC ) समकक्षों की तुलना में भारत में डिजिटल मीडिया की के विकास स्तर सबसे उच्च्तम् है। . डिजिटल मीडिया में भारतीय बाजार 42 फीसदी की आगे बढ़ रह है। भारतीय बाज़ार के पीछे क्रमश्: 37 फीसदी पर ऑस्ट्रेलिया एवं 29 फीसदी पर सिंगापुर आगे बढ़ रह है। अनुमान यह लगाया जा रहा है की 2015 तक भारत में डिजिटल मीडिया की दर मे और अधिक वृद्धि होने की होगी क्युकी भारत में फीसदी स्मार्टफोन उपयोगकर्ताओं और 40 फीसदी एवं टेबलेट उपयोगकरताओ में 35 फीसदी की वृद्धि हो सकती है। 

एडोब के अध्यन के अनुसार भारत में काम से काम 50 फीसदी मार्केटिंग प्रोफेशनल का मानना हैक ई डिजिटल मार्केटिंग अन्य माध्यमों की तुलना में अधिक ग्राहक केन्द्रित और संवेदनशील है। 45 फीसदी लोग मानते है की डिजिटल मीडिया मार्केटिंग ब्रांड की भेदभाव से रहित होकर ग्राहको में अधिक ग्राहक आत्मीयता और लगाव पैदा विश्वास करते है। डिजिटल मार्केटिंग पर बाज़ार का रुख बदलने का एक महत्वपूर्ण कारण यह भी है की यही जो 2012 मे महज़ 20 प्रतिशत की दर पर खड़ा था आज 42 फीसदी की दर तक जा पहुचा है। 60 फीसदी से अधिक लोगो का मानना है की डिजिटल मीडिया मार्केटिंग दर्शकों को बेहतर तरीके से ब्रांड से संलग्न करता है और उन्हे सक्रिय करने की क्षमता रखता है। जब ग्राहकों को उत्पाद एवं ब्रांड से जोड़ने के विषय मे बात करते है तो 40 प्रतिशत लोग मानते है की डिजिटल मीडिया मार्केटिंग सबसे अच्छा माध्यम है, जबकि 2012 मे महज़ 19 फीसदी लोग ही ऐसा मानते थे। 

22 प्रतिशत से अधिक ऐसी मार्केटिंग कम्पनियाँ जो अपने बजट को मार्केटिंग के विभन्न माध्यमों पर खर्च करते थे आज अपने बजट का 50 प्रतिशत से ज्यादा हिस्सा डिजिटल मार्केटिंग पर खर्च कर रहे है। यह एक स्वागत योग्य कदम है। 

आज बाज़ार की प्रथमिकतायें बदल रही हैं। आज कम्पनिया ऑनलाइन विज्ञापन प्रदर्शन करना चाहती है। अपने ग्राहकों से सीधे संवाद स्थापित कर उनकी समस्यायें एवम उनके अनुभव जनना चाहती है। इसमे सुधार के अधिकतर कम्पनिया अपने बजट का 75 फिसदी हिस्सा अपने वेब सांईटस् की समग्री विकास ( Content Development), सर्च इंजिन ऑप्टिमाईशन (Search Engine Optimization) पर खर्च कर रही है ताकी उनके उत्पाद एवम ब्रांड्स गूगल, याहू, बिंग जैसे बड़े search Engine पर दिखाई देने के अनुकूल हो सके, और उनके पोर्टल पर ज्यादा से ज्यादा ग्राहक आयें और उनके उत्पादों की बिक्री बढ सके.।

What Is Print Media Advertising?

What Is Print Media Advertising?

Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences.

Newspapers

Advertisers can choose from a wide range of different types of newspapers, including local, regional or national titles published in daily, evening, weekly or Sunday editions. Newspapers target different readerships with a mix of content, often including sports, entertainment, business, fashion and politics in addition to local, national or world news. Advertisers can buy different sizes of advertising space, from small classified ads with text only, to display ads featuring text, photographs, illustrations and graphics in sizes up to a full page or even a double-page spread.

Magazines

Magazines offer advertisers extensive choices of readership and frequency. Consumer magazines cover a wide range of interests, including sport, hobbies, fashion, health, current affairs and local topics. Many business and trade magazines provide coverage of specific industries, such as finance or electronics. Others cover cross-industry topics, such as communications or human resources, while still others focus on job-specific areas, such as publications for executives, marketing professionals or engineers. Publishing frequency is typically weekly, monthly or quarterly. As with newspapers, advertisers can take advertising spaces from classified ads to full page ads in black and white or color.

Billboards and Posters

Advertising on billboards and posters gives advertisers the opportunity to reach consumers on the move. Putting posters in retail malls, for example, helps advertisers reach consumers close to the point of purchase. Posters or billboards in train stations, airports or busy town centers have the potential to reach large groups of consumers. Advertisers can change the messages on billboards and posters at a frequency of their choice.

Direct Mail

Advertisers use direct mail to reach smaller target audiences or selected prospects. Direct mail often take the form of a letter, brochure or flyer sent via the postal service. Advertisers can compile their own list of prospects and customers for the mailing, or rent a mailing list from a specialist firm.

Print Media Selection

Print media advertising offers advertisers the opportunity to target different readerships, with advertising costs based on circulation and nature of the readership. Advertisers and their agencies compare the costs of reaching their target audience using circulation figures and readership research from individual media or industry groups, such as the Association of Magazine Media or the National Newspaper Association.

Source : smallbusiness.chron.com