The
dawn of Indian Advertising marked its beginning when hawkers called out their
wares right from the days when cities and markets first began. It was then that
the signages, the trademarks, the press ads and the likes evolved.
Concrete
advertising history began with classified advertising. Ads started appearing
for the first time in print in Hickey’s Bengal Gazette which was India’s first
newspaper. Studios mark the beginning of advertising created in India as
opposed to being imported from England. Studios were set up for bold type,
ornate fonts, fancier, larger ads. Newspaper studios trained the first
generation of visualizers and illustrators
Major
advertisers during that time were retailers like Spencer’s, Army & Navy and
Whiteaway and Laidlaw. Retailers’ catalogues that were used as marketing
promotions provided early example. Patent medicines: The first brand as we know
them today was a category of advertisers. Horlicks becomes the first ‘malted
milk’ to be patented in1883.
B
Dattaram and Co. claims to be the oldest existing Indian agency in Mumbai which
was started in 1902. Later, Indian ad agencies were slowly established and they
started entering foreign owned ad agencies. Ogilvy and Mater and Hindustan
Thompson Associate agencies were formed in the early 1920s. In 1939, Lever’s
advertising department launched Dalda – the first major example of a brand and
a marketing campaign specifically developed for India. In the 1950s, various
advertising associations were set up to safeguard the interests of various
advertisers in the industry. In 1967, the first commercial was aired on Vividh
Bharati and later in 1978; the first television commercial was seen. Various
companies now started advertising on television and sponsoring various shows
including Humlog and Yeh Jo Hai Zindagi.
In
1986, Mudra Communications created India’s first folk-history TV serial
Buniyaad which was aired on Doordarshan; it became the first of the mega soaps
in the country. Later in 1991, First India-targetted satellite channel, Zee TV
started its broadcast. 1995 saw a great boom in media boom with the growth of
cable and satellite and increase of titles in the print medium. This decade
also saw the growth of public relations and events and other new promotions
that various companies and ad agencies introduced. Advertising specific
websites were born, one of them being agencyfaqs now known as afaqs.
Source : advertisinginindia
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