Facebook grabs No. 2 spot in online ads as mobile drives sales

Facebook grabs No. 2 spot in online ads as mobile drives sales

Facebook is on track to take in $3.17 billion, or 7.4%, of US digital-ad spending this year, says EMarketer

Facebook Inc. is now the top seller of online advertisements after Google Inc., researcher EMarketer Inc. said.

“The world’s largest social-networking service is on track to take in $3.17 billion, or 7.4%, of US digital-ad spending this year, while Google will account for $17 billion, or 40%,” EMarketer said in a blog post on Friday. “Facebook was fourth behind Google, Yahoo! Inc. and Microsoft Corp. in 2012.

Facebook is stepping up its ad efforts, generating half of revenue from mobile and testing video promotions that play automatically in users’ news feeds. Instagram, which Facebook bought for more than $700 million last year, is also rolling out ads on its photo-sharing service. Facebook and its rivals are battling for a share of a digital-ad market that’s projected to grow 25% to $53.4 billion in the US in 2015.

“Facebook and Google are both major drivers and recipients of this growing market, domestically and internationally,” EMarketer said. “Both companies are also the top-two ad publishers globally,” the researcher said.

“Mobile ad spending will account for 23% of digital- ad spending this year, up from 12% in 2012,” New York- based EMarketer said.

Instagram’s first four ad campaigns are beginning to reach large audiences, the Facebook unit said in a blog post on Friday. Levi Strauss and Co. reached 7.4 million people in the US over nine days, while Ben and Jerry’s Homemade Inc. reached 9.8 million people over eight days. Of the people who saw a promotion for the Scotchy Scotch Scotch-flavoured ice cream, 17% became aware of the product and connected it with the company, according to Instagram. Bloomberg

Source : liveming

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How Internet Search Engines Work

How Internet Search Engines Work

The good news about the Internet and its most visible component, the World Wide Web, is that there are hundreds of millions of pages available, waiting to present information on an amazing variety of topics. The bad news about the Internet is that there are hundreds of millions of pages available, most of them titled according to the whim of their author, almost all of them sitting on servers with cryptic names. When you need to know about a particular subject, how do you know which pages to read? If you're like most people, you visit anInternet search engine.
Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:

1. They search the Internet -- or select pieces of the Internet -- based on important words.
2. They keep an index of the words they find, and where they find them.
3. They allow users to look for words or combinations of words found in that index.

Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day. In this article, we'll tell you how these major tasks are performed, and how Internet search engines put the pieces together in order to let you find the information you need on the Web.

A search engine operates in the following order:

1. Web crawling
2. Indexing
3. Searching

Click here to know What is Web Crawling?

Click here to know What is Indexing?

Source : computer.howstuffworks.com

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