Book Classified Advertisement in Malayala Manorama

Lot's of different newspapers are popular in different region for newspaper Classified advertisement. As in Kerala Malayala Manorama is the best option for classified advertisement in southern region.

Classified Advertising in Malayala Manorama is highly successful for getting a best response of your advertisement. Malayala Manorama is one of the prominent newspaper for Classified Advertisement response in South India. In Malayala Manorama interested parties, who are looking for response for advertising their Services, Recruitment, Product Branding, Matrimonial, Property Sale Purchase or Education advertisement in different categories.

Why is Malayala Manorama newspaper the best for your Classified Ad?

• Malayala Manorama is the one of the best popular newspaper for Classified Advertisement in South India. 
• Malayala Manorama Classified advertisement is providing best prospects and target audience not only in Kerala or south India But also in other in the different parts of India. 
• Advertiser can get best relevant response by targeted the right audience for his advertisement.
• Malayala Manorama is the best regional newspaper having the 15 Lakhs circulation in 2007, India's 4th Largest Reading newspaper having circulation more then 20 Lakhs.

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• Best Rate
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For booking your ad or detailed information please visit at www.arihantbooking.com or feel free to email us at support@arihantbooking.com or call us at 1800 270 5575

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Forget Traditional TV Ads, Think Online Video Advertising!

Today I wanted to pose a question: is your media mix weighted appropriately given the changing media consumption landscape? Do you still invest heavily in traditional media like magazines and television? If you're a mass marketer, TV has probably been your "go-to" media for the last 30 years…it can be hard to let go of such a trusty companion. But what if there were more cost-efficient opportunities to gain the same mass reach and impact afforded by TV, without the massive price tag?

No one can doubt the mass reach that television enables, but the truth is the online channel is now beginning to offer that same level of audience reach - but with arguably better engagement. And almost always at a more affordable price point.

Users are also spending more time online than ever before. It depends who's releasing the report (e.g., Nielsen or an online publisher like Yahoo), but some studies show that online media consumption has now surpassed TV viewing. As reported by MSNBC, this is most certainly true of teens and young adults, with time spent online now surpassing time spent watching TV or talking on the phone.

And the advertisers follow the eyeballs. Online advertising has been rapidly encroaching on traditional media's portion of the media mix pie for the last several years. And according to Forrester, spending on online advertising is in fact set to eclipse TV spends by 2016.

Of course, TV is not going away, but it's not a secret that more and more people are turning to the Internet to watch their favorite shows, instead of tuning in via cable.

A 2010 report by Nielsen found that 72 percent of online users were viewing video online. And that was in 2010.

And according to several studies, these online viewers may be more engaged and have higher ad recall than those watching TV commercials. The same report by Nielsen found that premium online video ads had better brand impact metrics than traditional TV ads, including brand recall, message recall, and likeability.

Additionally, a 2012 survey by BrightRoll found that 64 percent of advertisers surveyed said that online video advertising is equally or more effective than ads on television. And 87 percent said that video was more effective than display advertising. NewMedia Rockstars.com provides this data and also points out the success of the viral YouTube campaign for Old Spice (I mean, who didn't watch that video?). And apparently it worked - sales reportedly increased by over 100 percent.

In the BrightRoll video report cited above (which incidentally you have to register to access), BrightRoll points out that in years past advertisers have cited the high perceived cost of online video as a reason for not investing as much. However, that was based on comparing online video to other forms of online advertising when making investment decisions. Now, they appear to have shifted dramatically in the way they look at online video - comparing it directly to TV instead of other online ad formats. The result is that cost is no longer an issue.

Based on the rapid uptake of this medium, it's clear that advertisers are seeing great value in advertising with online video and embracing the era of connected TV.

The question is: will you?

Source : clickz.com

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What is Classified Advertising ?

What is Classified Advertising ?

Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Advertisements in a newspaper are typically short, as they are charged for by the line, and one newspaper column wide.

Publications printing news or other information often have sections of classified advertisements; there are also publications which contain only advertisements. The advertisements are grouped into categories or classes such as "for sale—telephones", "wanted—kitchen appliances", and "services plumbing", hence the term "classified".

Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy.

 List of Classified Advertisement

•     Wanted
•     For Sale
•     For Rent
•     Matrimonial
•     Obituary
•     Change Name
•     Shopping
•     Education
•     Remembrance
•     Lost & Found
•     Tender/Public Notice
•     Modeling
•     Property
•     Business
•     Court Notice
•     Astrology

Courtesy : wikipedia

For all type of classified advertising in any Indian News Papers please visit www.adschela.com or call us at +91 9456666690

Different Types of Advertising

विज्ञापन के विभिन्न प्रकार (Different Types of Advertising)

आज के समय में विज्ञापन  हमारे जीवन का एक हिस्सा बन गया है. हालांकि, विज्ञापन अध्ययन का एक जटिल क्षेत्र है परन्तु अपने अस्तित्व में यह रचनात्मकता एवम नए विचारों को समेटे हुए है। इस लेख के माध्यम से आज हम इस विषय पर प्रकाश डालेंगे की किस प्रकार विज्ञापन आपके उत्पाद और सेवाओं को बढाने वाले साधन के रूप मे प्रयोग किया जा रहा है। 

विज्ञापन मुख्य रूप से आपके उत्पादों की बिक्री को बढाने के लिये किया जाता है। एक कम्पनी के उत्पादो और सेवाओं का प्रचार ही विज्ञापन है। एक ब्रांड की पहचान बनाने के लिये, पुराने उत्पादों मे परिवर्तन होने पर ग्राहको से संवाद स्थापित करने हेतु अथवा नये उत्पाद/सेवायें शुरू करने से पूर्व विज्ञापन किया जाता है। विज्ञापन कॉर्पोरेट दुनिया का एक आवश्यक तत्व बन गया है, और इसलिए, कंपनियां विज्ञापन हेतु अपने बजट का काफी हिस्सा विज्ञापन संसाधनों पर खर्च कर रहा है जिनमें से कुछ इस प्रकार हैं

• अपने उत्पाद/ सेवा की बिक्री बढाने के लिये। 
• एक ब्रांड की पहचान बनाने अथवा छवि को बनाये रखने के लिये। 
• मौजूदा उत्पाद मे परिवर्तन का प्रचार करने के लिये। 
• एक नये उत्पाद या सेवा का परिचय देने के लिये। 
• अपने ब्रांड की चर्चा मूल्य और अपनी कंपनी को बढाने के लिये

इस प्रकार, विज्ञापन देने के कई कारण है। प्रभावी रूप से विज्ञापन देने के लिये कई तरह के मीडिया मौजूद है जिनकी विभिन्न श्रेणिया इस प्रकार है। 

विज्ञापन के पारंपरिक तरीके 

• प्रिंट विज्ञापन - अखबारों, पत्रिकाओं, ब्रोशर, उड़ान
• होर्डिंग, कियोस्क, व्यापार शो और इवेंट्स
• रेडियो विज्ञापन
• टेलीविजन विज्ञापन

विज्ञापन के आधुनिक प्रकार

• ऑनलाइन विज्ञापन
• गुप्त विज्ञापन - सिनेमा में विज्ञापन
• सरोगेट विज्ञापन - परोक्ष रूप से विज्ञापन
• लोक सेवा विज्ञापन - सामाजिक कारणों के लिए विज्ञापन
• सेलिब्रिटी विज्ञापन
• कॉफी कप विज्ञापन
• घर पर  लगाये जाने वाले डिजिटल आउट विज्ञापन

भविष्य के विज्ञापन 

• डिजिटल साइनेज
• स्मार्टफ़ोन विज्ञापन
• आला विज्ञापन
• उपयोगकर्ता जनित विज्ञापन

उपरोक्त उल्लेखित प्रत्येक विज्ञापन अपने एक विशेष प्रभावशीलता रखता है। अब यह निर्णय करना, कि इनमे से कौन सा माध्यम आपके संस्थान और आपके उत्पाद के लिये सवोत्तम है और सबसे व्यावहारिक है, यह काम आपका और आपके संस्थान के विज्ञापन विभाग का है।

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