Sunday, 23 November 2014

The Role of Advertising in Newspapers ?

The Role of Advertising in Newspapers ?

Advertising is a method of designing a message to sell advertiser products and servicing he is providing for the consumers and users.

Types of newspaper advertising?

Generally two types of newspaper advertising are popular 1. Classified Advertising, 2. Display Advertising

What is Classified Advertising?

Classified advertising are Simple text low budget advertising. Classified advertising are separated into different classification in a particular classified page of the newspaper. Classified advertisement are charged as per word or per line charges.

What is Display Advertising ?

Display Advertisement are graphically designed message including photograph, illustration and logo, Display advertisement are high budget advertising. Display advertisement rates varies on page to page position of advertisement. Display advertisement can be placed in any page of a newspaper. Display advertisement are charged per ad size per square centimeter.

Types of Display Advertising ?

Display advertising are of two types National advertising or Local Advertising. National adverising will promote your brand or product in nation wide areas while local display advertising will promote your services, product or brand in regional level or local level.

Display Advertising Charges ?

Display advertising is charged according to the ad size and page position of a newspaper  The Price of a each newspaper display advertising are different which based on few certain factors like.


  1. Circulation (Readership) of the Newspaper
  2. Size of advertisement
  3. Advertisement placement position of a newspaper
  4. Some times day of advertisement run can affect the price also.


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