Strategies for Newspaper Advertising.

Strategies for Newspaper Advertising.

Today in the era of Online & Mobile advertising, Print Advertising is still standing as a strong platform in the advertising world. Specially small business who has not a big budget to spend in branding and for reach to local areas are the main keys of Newspaper Advertising strong hold. Newspaper advertising provides different choices for the advertiser under his low budget that is the main reason adding newspaper advertisement in marketing campaigning is a good idea.


Display Ad Format

Large format ads, while expensive, typically have the best return on investment, or ROI, for one main reason -- they are easy for readers to see. Half, quarter or full page ads offer small businesses more room to get their marketing message across and are more visible to consumers. Local newspapers are typically less expensive than large market dailies are are ideal for small businesses trying to interest local consumers. Advertising co-ops with other local businesses can help reduce the overall expense of a full or half page ad and this can often be a solid newspaper advertising strategy for a small business with a limited advertising budget.

Small Display Ad Format

Small format ads are typically sold by the column inch. While smaller than a large format ad, when properly crafted they can still catch a reader's attention. This type of advertising is well suited for offering special coupons or for announcements of an upcoming sale. Small format ads are much less expensive and, while the return on investment may not be as high, they may be the best option for small business owners, particularly those in larger markets where newspaper advertising space is at a premium.

Classified Advertising Section

Perhaps one of the oldest forms of newspaper advertising for small businesses, classified ads should not be counted out when it comes to a newspaper advertising strategy. These ads are typically inexpensive and are charged by the line or by the word. This brief ad is ideal for marketing single products or for short announcements. Although classified readership is typically smaller than regular sections, it is important to note that the majority of readers are targeted and as such, more likely to be interested in what you have to offer.

Ad Sizes 

Generally a newspaper size is 51 cm (H) x 33 cm (W) (Full Page) total 1710 Sqcm page size. Inserts are typically offered inn weekend papers in a large market, or in a weekly edition for a small market newspaper. An insert is usually sized at 25X16 cm or 400 Sqcm (Quarter page of a full newspaper page), folded in half of newspaper size is 25X33 or 800 Sqcm.

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